Feel your heart beat!

Looping artwork of the Eurovision Song Contest 2011 (the on-air concept)

"Feel Your Heart Beat!", this was the motto that was chosen for Eurovision Song Contest 2011 by NDR and Brainpool and that was led to the creation of its dynamic & energitic visual identity.

"A star was born."

"Consistent with the theme, the heart is the key feature of the Eurovision Song Contest in Düsseldorf – a symbol which is immediately recognised around the globe.

The idea was inspired by last year’s contest's Final in Oslo, where the winner, Lena, during her conversation with the host Erik Solbakken formed a heart with her fingers to thank all people who had voted for her. Many representatives of other countries followed, adopting Lena’s gesture.

This year, the heart will be employed making use of compelling animations - it consists of multi-coloured, pulsating rays of light. Their function is to connect countries, people and their songs. They also symbolise national flags in different colours."

The 2011th Eurovision Song Contest Theme Art.

It was the London-based branding agency "Turquoise Branding" which would create the visual identity for both on and off graphics, crafted around a heart-shaped marque, formed out of arcing streaks of multi-coloured lights.

It was designed to work as both an energetic and uplifting static identity as well as a dynamic and engaging animation for all necessary onscreen graphics.

Following the success with ESC 2011, Brainpool and the London-based branding agency "Turquoise Branding" would be invited by the Azeri national broadcasting channel "Ictimai TV" to produce the show and to create the visual identity next year, as Azerbaijan won the contest that year in Düsseldorf.

The Eurovision 2011 identity was honoured with an award for innovationat the 13th International Eyes & Ears Awards 2011, and the Rose d’Orfor Best Live Event Show at the Global Entertainment Television Festival.

The basic elements:

The basic elements of the Eurovision Song Contest 2011 Theme Art would be: 1. The heart marque, 2. The Eurovision Song Contest (logo) marque and 3. the slogan "Feel your heart beat!".

The font that was used for the strapline would be "Avant Garde Book", and it was chosen for it's extravagant and modern design, that would go side by side with the brand ID of that year contest.

At the live shows, before the performing act, it was shown the theme art of that year, stylized with the colours of the performing country.

You can check the opening titles (on-air design) at the video below.

Best usages of the visual identity (both on and off air):

 

Bonus: social network cover and smartphone and tablet wallpapers, with the theme art for the Eurovision Song Contest 2011:

If you missed or want to rewatch the Grand Final of the ESC 2011 (on HD and No Commentary) here's the video on YouTube:

All the images above are property of NDR and EBU.

Covers and Wallpapers are created under the permission from the respective owners.
Special thanks to NDR.

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