Eurovision Theme Arts Blog: [UPD] Building Bridges in Vienna!

Main artwork of Eurovision Song Contest 2015.

The on-air concept.

This years Eurovision Song Contest chosen
slogan was "Building Bridges", to show the whole world that one of this contest "jobs" is to build bridges between people from every ethnicity, culture, nation etc.

(And by the way, ESC has successfully fulfilled this mission, so well done!)

Differently form other years, this year, EBU surprisingly presented the Eurovision Song Contest 2015 artwork in late November, making a big surprise for all the Eurovision Song Contest fans worldwide who were expecting this in late December or January.

"Celebrating 60 years of the Eurovision Song Contest in the world’s music capitol,
Vienna – where else? This year, the ESC will take place in the centre of Europe, with
the theme of “Building Bridges”. The graphic appearance visually interprets this
year’s motto, showing constantly-forming relationships that allow for new encounters:
Emanating from Vienna, and spreading across Europe, every single contribution acts as
a building block to a pan-European event which, having been unified from many single
pieces, will form a trans-border arc to the biggest TV show in Europe. This diversity
is independently and clearly represented in the graphic appearance. The entire colour
spectrum of the rainbow along with the seemingly alive, dynamic and musical bridges,
composed of thousands of unique parts spanning the entirety of Europe, reflect the
positive diversity of all artists, of the variety of their songs as well as the diversity of
the audience itself and the visibly-lived tolerance they demonstrate during the event.

The logo, called “The Sphere”, captures this “DNA”, emphasises the thought behind
creating the bridges and symbolises, through the shape of a three-dimensional globe, the
endless versions of this diversity. The clear combination of shapes and colours defines a
compact visual symbol and subsequently creates a strong and unique branding for the
60th Eurovision Song Contest."

At first, many Eurovision fans found the artwork similar to the one from past years, such as ESC 2011 (background), ESC 2010 (the spheres) and JESC 2011 (the main logo).

But after the full artwork was presented, it wasn't anything more, but just one of the most unique theme arts that Eurovision Song Contest has ever had.

The full artwork of the Eurovision Song Contest 2015.

Color Range of the ESC 2015 artwork.

The full artwork of ESC 2015 contains: the light from above, the "sphere", the "wave" and the map of the Europe, stylized with the gradient with the official colors of ESC 2015 artwork.

The basic elements:

"These are the basic elements from which the Eurovision Song Contest 2015 logo is built –

the official generic Eurovision Song Contest 2015 logo, our motto ‘Building Bridges’ and

our main graphical element called "The Sphere". These elements composed together build

our official logo and should not be separated from each other in any way."

Some other elements were also:

The Europe map (which has served as the background of the ESC 2015 artwork):

The wave:

The light:

etc.

For the 3rd time in a row, the font of the official ESC 2015 artwork was "Gotham".

The types that were used were: Light, Book, Medium and Bold.

In the LIVE shows, before the postcard sequence, it was shown an looping-image of ESC 2015 artwork, stylized with the colors of the country that was about to perform.

(e.g. Sweden)

Opening intro:

The intro of ESC 2015 consisted of waves travelling through famous places and monuments in Vienna, coloured and stylized with the theme of ESC 2015, of course.

Here's the video: