Eurovision 2012 — Light your fire!

Looping artwork of the Eurovision Song Contest 2012 (the on-air concept)

Following the success of their work on the Eurovision Düsseldorf identity in 2011, Turquoise Branding were invited back by Brainpool, the company producing Eurovision, to create the new identity for the Eurovision Song Contest 2012.

That year, the slogan would be: "Light your fire!", based on the slogan of the host country, Azerbaijan, "The land of fire!".

The inspiration and creation:

"Since the dawn of time, mankind has come together around fire to communicate through the telling of stories, song and dance. The Eurovision Song Contest is where people come together to celebrate and communicate through song and dance," the creators explained the idea behind the theme art.

The basic elements:

The basic elements of Eurovision Song Contest were: The main logo (Fire), the Eurovision marque and the strapline (Light your fire!).

It was associated with different backgrounds and other elements that we'll see below.

The strapline was made of hand-writing, but the font of that year would be "FF Sero", chosen for it's modern and unique type.

ESC 2012 Brand toolkit

The backgrounds:

The Eurovision Song Contest 2012 artwork was used in two main backgrounds:

In an white one with grey watermark and the red one with a darker red watermark, as shown below:

Some of the best usages:

Here you can watch the on-air design usage at the live show of the First Semi-final of the Eurovision Song Contest 2012 (On No Commentary) and enjoy the show! :)

NOTE:

All The used images are property of EBU/Ictimai. You must ask them for permission to use these images.