Eurovision Theme Arts Blog

Main artwork of Eurovision Song Contest 2015.

The on-air concept.

This years Eurovision Song Contest chosen
slogan was "Building Bridges", to show the whole world that one of this contest "jobs" is to build bridges between people from every ethnicity, culture, nation etc.

(And by the way, ESC has successfully fulfilled this mission, so well done!)

Differently form other years, this year, EBU surprisingly presented the Eurovision Song Contest 2015 artwork in late November, making a big surprise for all the Eurovision Song Contest fans worldwide who were expecting this in late December or January.

"Celebrating 60 years of the Eurovision Song Contest in the world’s music capitol,
Vienna – where else? This year, the ESC will take place in the centre of Europe, with
the theme of “Building Bridges”. The graphic appearance visually interprets this
year’s motto, showing constantly-forming relationships that allow for new encounters:
Emanating from Vienna, and spreading across Europe, every single contribution acts as
a building block to a pan-European event which, having been unified from many single
pieces, will form a trans-border arc to the biggest TV show in Europe. This diversity
is independently and clearly represented in the graphic appearance. The entire colour
spectrum of the rainbow along with the seemingly alive, dynamic and musical bridges,
composed of thousands of unique parts spanning the entirety of Europe, reflect the
positive diversity of all artists, of the variety of their songs as well as the diversity of
the audience itself and the visibly-lived tolerance they demonstrate during the event.

The logo, called “The Sphere”, captures this “DNA”, emphasises the thought behind
creating the bridges and symbolises, through the shape of a three-dimensional globe, the
endless versions of this diversity. The clear combination of shapes and colours defines a
compact visual symbol and subsequently creates a strong and unique branding for the
60th Eurovision Song Contest."

At first, many Eurovision fans found the artwork similar to the one from past years, such as ESC 2011 (background), ESC 2010 (the spheres) and JESC 2011 (the main logo).

But after the full artwork was presented, it wasn't anything more, but just one of the most unique theme arts that Eurovision Song Contest has ever had.

The full artwork of the Eurovision Song Contest 2015.

Color Range of the ESC 2015 artwork.

The full artwork of ESC 2015 contains: the light from above, the "sphere", the "wave" and the map of the Europe, stylized with the gradient with the official colors of ESC 2015 artwork.

The basic elements:

"These are the basic elements from which the Eurovision Song Contest 2015 logo is built –

the official generic Eurovision Song Contest 2015 logo, our motto ‘Building Bridges’ and

our main graphical element called "The Sphere". These elements composed together build

our official logo and should not be separated from each other in any way."

Some other elements were also:

The Europe map (which has served as the background of the ESC 2015 artwork):

The wave:

The light:

etc.

For the 3rd time in a row, the font of the official ESC 2015 artwork was "Gotham".

The types that were used were: Light, Book, Medium and Bold.

In the LIVE shows, before the postcard sequence, it was shown an looping-image of ESC 2015 artwork, stylized with the colors of the country that was about to perform.

(e.g. Sweden)

Opening intro:

The intro of ESC 2015 consisted of waves travelling through famous places and monuments in Vienna, coloured and stylized with the theme of ESC 2015, of course.

Here's the video:

Here are some "best practicing" of this years artwork:

In case you missed or want to rewatch the three live shows, you can check them out on YouTube (on Full HD and No Commentary):

All the images used here, are property of ORF and EBU.

The "" text is taken from the official ESC 2015 Graphic Guidelines,

Special Thanks to Christian Stangl..

Eurovision Song Contest 2014 Original Artwork

Hello everyone! After 2 years of absence, I've decided to make a comeback, and to write about the brand identity of Eurovision 2014.
When it comes for the reputation of the Eurovision Song Contest, the artwork might be the primary key. Of course, If your country din't achieved a good result, you could have enjoyed the artwork loop or the postcards.

"Strong and powerful energies from all over Europe will come together in Copenhagen."

The "Diamond".

The logo of the Eurovision Song Contest Brand Identity

was "The diamond".

“The Eurovision Diamond” is the official logo of the Eurovision
Song Contest 2014. The logo is an expression of the energies in
the form of a powerful diamond. The refraction of the light in
the diamond symbolizes the diversity that is at the core of the
Eurovision Song Contest – and the unbreakable nature of the
diamond is a symbol for the strength
of the musical community.
In summary, the diamond reflects the many aspects of the
individual countries, their commonalities and their differences
– consolidated in one expression.
#JoinUs – together, we will make Europe sparkle.*

It was also customized according to the flags of the participating countries:

The symbol of Eurovision Song Contest 2014 customized according the flag of Albania & Malta.

The diamond was also branded with the marque of Eurovision Song Contest and the slogan of that year, featured with a light gradient overlay, and a shadow drop with a blue color for the slogan, and a darker blue color for the ESC marque.

ESC marque and the slogan.

Graphic Elements.

The background of the Eurovision Song Contest 2014 Brand ID featured the diamond shining lights spreading.

It also represented the Eurovision Song Contest fans and followers uniting across Europe to watch the show of Eurovision Song Contest.

The background featured the diamond shining lights spreading.

Typography.

Typeface:

Gotham is the primary typeface for

use in all communication material

where possible.

For web purpose Arial can

alternatively be used.

Gotham is used in Thin, Book,

Medium or Bold forms.*

Colours.

The colours from the ESC 2014 Brand ID are taken as a gradient from Cyan to Magenta.

Usage of the logo.

From the billboard flyers to the apparel, here are shown the best usages of the ESC 2014 Brand ID:

At the voting scoreboard, points, flags were stylized as the ESC 2014 Brand ID, and as the background, it was used the colors spreading of the artwork, and the Europe map, stylized as well.

All the images used here, are property of DR and EBU.

The "*" text is taken from the official ESC 2014 Graphic Guidelines,

Special Thanks to Uffe Raupach.