Eurovision Song Contest 2014 Brand Identity - JoinUs!

Eurovision Song Contest 2014 Original Artwork

Hello everyone! After 2 years of absence, I've decided to make a comeback, and to write about the brand identity of Eurovision 2014.
When it comes for the reputation of the Eurovision Song Contest, the artwork might be the primary key. Of course, If your country din't achieved a good result, you could have enjoyed the artwork loop or the postcards.

"Strong and powerful energies from all over Europe will come together in Copenhagen."

The "Diamond".

The logo of the Eurovision Song Contest Brand Identity

 was "The diamond".

“The Eurovision Diamond” is the official logo of the Eurovision
Song Contest 2014. The logo is an expression of the energies in
the form of a powerful diamond. The refraction of the light in
the diamond symbolizes the diversity that is at the core of the
Eurovision Song Contest – and the unbreakable nature of the
diamond is a symbol for the strength
of the musical community.
In summary, the diamond reflects the many aspects of the
individual countries, their commonalities and their differences
– consolidated in one expression.
#JoinUs – together, we will make Europe sparkle.*

It was also customized according to the flags of the participating countries:

The symbol of Eurovision Song Contest 2014 customized according the flag of Albania & Malta.

The diamond was also branded with the marque of Eurovision Song Contest and the slogan of that year, featured with a light gradient overlay, and a shadow drop with a blue color for the slogan, and a darker blue color for the ESC marque.

ESC marque and the slogan.

Graphic Elements.

The background of the Eurovision Song Contest 2014 Brand ID featured the diamond shining lights spreading.

It also represented the Eurovision Song Contest fans and followers uniting across Europe to watch the show of Eurovision Song Contest.

The background featured the diamond shining lights spreading.

Typography.

Typeface:

Gotham is the primary typeface for

use in all communication material

where possible.

For web purpose Arial can

alternatively be used.

Gotham is used in Thin, Book,

Medium or Bold forms.*

Colours.

The colours from the ESC 2014 Brand ID are taken as a gradient from Cyan to Magenta.

Usage of the logo.

From the billboard flyers to the apparel, here are shown the best usages of the ESC 2014 Brand ID:

At the voting scoreboard, points, flags were stylized as the ESC 2014 Brand ID, and as the background, it was used the colors spreading of the artwork, and the Europe map, stylized as well.

All the images used here, are property of DR and EBU.

The "*" text is taken from the official ESC 2014 Graphic Guidelines,

Special Thanks to Uffe Raupach.